Chrome is Tagging HTTP Sites as “Not Secure” Starting 2017
In Google’s upcoming release of its popular Chrome Browser, there will be a number of updated features designed to make web browsing safer, quicker, and easier for all users.
But businesses and web-site owners should be aware – the newest Chrome version will also begin tagging all HTTP sites as “non secure.” Google’s security team describes the change here here.
And though the data giant admits that HTTP doesn’t necessarily mean a site is inherently “unsafe” there are risks of the more open HTTP that are far less likely with HTTPS. So in a world of increasing data breaches and privacy concerns, the fact that Chrome is alerting users to the potential risk is a worthwhile effort. However, it does come with some drawbacks for sites that aren’t using an HTTPS framework.
- Site traffic may decrease due to users concerned about security risks
- Lower site traffic can have a negative impact on SEO, further reducing site traffic
- An “un-secure” designation may also impact how search engines and web crawlers evaluate the quality of mobile sites, presenting yet another challenge to search results
Unfortunately, if your site collects email, contact info, credit card information, or other personal data – it may mean a ‘Non-Secure’ tag that could deter potential customers. At Kompani Group, we take internet security seriously, which also means how it may impact our clients’ businesses. If you’re ready to make the move to HTTPS and be viewed as a “safe” site for more than 1 billion users of Google Chrome – get in touch with us today and be prepared ahead of these new changes.