Why HTTPS Matters for Your Mobile-Responsive Website
Get Kompani Group’s Help with Upcoming Google Changes
We all know that Google is the top search engine in the world, which is why it’s extremely important to make sure your website is optimized to get the most favorable search results possible from the internet giant.
At Kompani Group, we’ve been guiding our clients through many of Google’s most recent changes – including how mobile-responsive sites rank higher on searches performed on mobile devices, and an upcoming feature in which Google will begin tagging sites without HTTPS as ‘Non Secure’ when viewing in Chrome.
But there’s an interesting area where these two updates overlap – and it has the power to significantly impact your search results – mobile and desktop.
When Google made the decision that mobile responsiveness and other “site quality” characteristics would play a role in search rankings, it meant considering several benchmarks of quality – not least of which is security. So now, in addition to maintaining strong, relevant content in order to index well, your site must also deliver a mobile-friendly and safe experience if you want to be among the first pages of results.
Fortunately, the process to switch to HTTPS isn’t expensive or challenging when you’ve got a partner like Kompani Group to guide you through it. Just get in touch with us and we’ll make sure your site is optimized for attracting and retaining as many visitors as possible.