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Google Search Goes More Mobile

Make sure your website is set up for Google’s new mobile-friendly algorithm

There’s a change going on in web design right now – and the shift is caused by the growing use of mobile devices to access web content. What used to be fundamental truths about navigation, font size, page layout, and more are rapidly vanishing in favor of more fluid design.  With this in mind – Google has started evaluating mobile usage as part of its search engine rankings. Users searching for a resource from a mobile device will automatically receive mobile-friendly sites higher-up in their search results.

Here’s a list of the four most common issues you should be aware of:

  1. Viewport not configured / Fixed-width viewport
  2. Touch elements too close
  3. Small font size
  4. Content not sized to viewport

So why is Google doing this? Quite simply, they want to remain the gold standard in internet search. If users keep finding themselves at unusable or inconvenient sites, they may cease using Google for future searches.

How should you Respond? The answer is in the question itself. Make your website more responsive. If you’ve spent time and resources towards SEO and search engine rankings – your hard work could be for nothing if mobile users can’t (or won’t) use your site. Google has even provided a guide to mobile-friendly sites and there’s a mobile-friendly test.


SEO, HTML, SME – Content Marketing All Spelled Out

In a world that is increasingly relying upon abbreviations and acronyms to streamline communication, it can be easy to forget that content is still what drives site traffic and web presence. In fact, any smart SEO (Search Engine Optimization) strategy will make use of HTML (HyperText Markup Language) text as its foundation. Since graphics don’t communicate as words to search engine indexing programs and abbreviations don’t always reflect the way people search, actual relevant content filled with words is the most reliable way to present yourself or your company as an SME (Subject Matter Expert). Want to learn more? See our most recent free report on the subject.


Optimizing Traffic to your Website

Search Engine Optimization, or SEO, remains one of the most misinterpreted and misunderstood concepts in the internet and marketing world. In simple terms, SEO is the process of structuring a web page so that it is found, read, and indexed by search engines in the most effective manner possible. While search engines change their algorithms for how they evaluate pages somewhat regularly, the purpose of that is to help sift through strategies and techniques and just find sites that are what they say they are, and to rank those sites according to the value those sites offer to web searchers.

We work with our clients to optimize their websites above and beyond a standard WordPress development in an effort to help web crawlers know what the most important elements of a the site are, and to help our clients know what other content may be valuable to add to the site. Both quantity and quality are important. Ultimately, where your site turns up in search results is a function of the volume of traffic that visits your site and the duration of time visitors spend there.

That said, Google recently announced that another factor that its web crawlers would include in ranking criteria is the security of a site. Read what Google has to say about SSL here. While not entirely specific, this announcement from a company who owns 68% of the search engine market share, strongly encourages website owners to switch from HTTP to HTTPS. Ultimately, purchasing and installing certificates is not overly costly, and it does add an additional layer of protection for all the data being transmitted through the web.

Other strategies to improve your rankings

While optimizing site content, adding metadata, and now installing a security certificate are all part of a strong foundation for offering your site to the world, additional content marketing strategies are becoming increasingly important. Producing new content that engages readers serves a critical purpose of helping people know who you are; sending that content out to people who will read it keeps them coming back; and driving those additional users to the site tells the web crawlers that people do want to come to your site and thus you should be higher in search so others can find you too.

There are numerous other strategies that can be implemented, and frankly, those outlined above can be refined and enhanced routinely. Ultimately, you need to ask yourself the same thing we constantly ask ourselves: How can we deliver even more value to those that would want to hear from us in the first place?


Kompani Group Launches New Website on 3dcart Platform: Bloomsbyheinau.com

The use of the 3dcart shopping platform, more than just accommodating.

Fort Lauderdale, FL (PRWEB) July 08, 2014

Kompani Group has been building e-commerce solutions for clients for the past 10 years, and have tried almost every platform and custom code imaginable. When it came time to build a new site for their own http://www.BloomsByHeinau.com they knew they wanted to go with 3dcart for several reasons, among them “ongoing support and automatic updates, a devotion to “e-commerce best practices and intuitive user interfaces” which are standard, not multi-modular based on subsequent purchases, stated Adam Olen, Managing Director of both sites. From the basic tabula rasa, provided by 3dcart, Olen and crew were able to create a functional, aesthetic and customizable website in “Blooms by Heinau” a custom flower shop dedicated to excellence and distinctiveness with arrangements guaranteed to last a minimum of 6 months with no water and no maintenance.
 
As Olen described in a note to 3dcart: “As icing on the cake, the functionality you have provided, while in some cases is even more than we may ever use, has also proven to enhance our core business. Because of features provided by 3dcart, we are now launching a corporate gift program so businesses can easily sign up and receive discounts for sending our long lasting and beautiful arrangements to their customers/clients/contacts, and we are also beginning to offer affiliate opportunities. 3dcart has essentially created two new revenue channels just because of the functionality that is included with our monthly package.
 
“As Managing Director of Kompani Group, a firm of business strategy and brand development architects, neither I nor my colleagues took the selection of an ecommerce platform lightly. Our store is a strong reflection on our credibility in the industry and we felt very good about selecting 3dcart for one of our portfolio brands. Thank you for developing a great product and for your ongoing support.”
 
As Joe Palko reiterates; “We have come quite far, since 1997, in many ecommerce functions, uses & aspects, offering online store enhancements such as fraud watch, the addition of multiple and international pavement gateways, integration with eBay, outstanding merchant-focused customer service, content and social media marketing and a host of other benefits and advantages over the run-of-the-mill retail website shopping cart. We are pleased that Adam and Heinau Flowers have benefited from 3dcart’s platform.”
 
About Blooms by Heinau:
Blooms by Heinau, the direct to consumer division of Heinau Flowers offers 100% natural, fresh-cut blooms that last 6 months or longer and serve as decorative accessories in homes, offices, and 5 star hospitality resorts. For the first time, the pure and natural elegance of freshly cut flowers can be yours every day at a genuinely affordable price. If you buy flowers on a regular basis for your home or business, we can cut your annual flower budget by as much as 75%, without sacrificing a single sensory indulgence. Our blooms are 100% natural flowers – and will add a beautiful sense of subtle elegance to help color your life. Visit us at http://www.BloomsByHeinau.com to learn more. Call 786 594 0437 or e mail them at sales(at)BloomsByHeinau(dot)com.
 
About: Kompani Group
We are business strategy, branding, marketing, and web development architects. Our experience and expertise have been acquired from helping build and grow hundreds of companies across multiple industries, as well as from building our own portfolio brands. Our main focus is always to empower our clients and brands with effective solutions, know-how, improved processes, training and tools that immediately generate measurable results. Our core business philosophy is centered around the fact that our partners’ and associates’ compensation is solely contingent on how well our creative business and brand strategies perform for our clients and our own portfolio brands. We are hands-on involved in every aspect of implementing business and brand strategies for our clients and our own portfolio brands. We like to say that once we get involved “we live and breathe our clients’ businesses and brands.” We offer comprehensive strategies to develop and grow your business, but we are also prepared to take on specific projects such as helping you overcome your greatest challenges (one at a time). Place yourself in good Kompani and success will follow.



Get Creative with PPC

Recently, Google made improvements to its extension capabilities and the ease with which extensions can be managed in the Adwords dashboard.

Call Extensions allow you to display your phone number in your ad. Smartphone users can click to call from their mobile devices. Sitelink Extensions link directly from the ad to specific pages on your website, saving customers from having to click around to find the page they want. Location Extensions allow you to include your business address, phone number and a link to a map reference in your ad. App Extensions provide a link to an app, making it easy for searchers to automatically download the app. With Offer Extensions, you can attach an offer to your ad. A click on the view offer button goes to a Google hosted landing page where the customer can print or save the offer.

With so many PPC options and opportunities, some businesses have figured out ways to be extremely creative on a limited budget. For example, a well known company bid on misspellings of commonly searched terms.


Your Chance to Brag a Little

Effective SEO campaigns are built on content marketing. Press releases can be used as content for an SEO campaign, and they can include numerous mentions of the brand, products, services and anything else that the company wants to promote.

In bygone days, a press release was mailed, faxed or emailed to people in the news media for the purpose of announcing a newsworthy item. Members of the news media decided whether or not they would run with the story. Not every press release made news.

Now, we have online press release services. Some charge a sizable fee to publish the release and distribute it to a network of news sites. Others publish the release on their site for little or no charge. Posting a press release on a free or low cost site is a cost-effective way to add diversity to an SEO campaign.

Websites that post articles and guest blogs typically don’t allow much self-promotion. Press releases are all about self-promotion and branding. And, it’s really OK to brag!


The Ultimate Disrupter is At It Again

Fortune magazine called Amazon.com founder, Jeff Bezos, the ultimate disrupter when he was chosen as its 2012 Businessperson of the Year. Last week, Bezos bought The Washington Post newspaper, a premier brand in the content world, for $250 million. In a memo to Post employees, Bezos wrote that he’s “excited and optimistic about the opportunity for invention.”

“The Internet is transforming almost every element of the news business: shortening news cycles, eroding long-reliable revenue sources, and enabling new kinds of competition, some of which bear little or no news-gathering costs,” he wrote. “There is no map, and charting a path ahead will not be easy.”

Print newspaper is a dying media. So what could Bezos be thinking? Time magazine reporter David Von Drehle speculates that Bezos is “unlikely to spend precious time and capital on trying to re-create the old bundle in pixels while it clings to life in print. Instead, he is likely to look for ways to break it up and give people the content they value in whatever form they want it—for a price.”

Looks like Bezos is getting ready to shake up the newspaper industry! We’ll have to wait and see what opportunities will be opened up for content marketers.



How to take control of your to-do list

Having an unruly to-do list can be overwhelming. If you find yourself rushing around, but not actually getting anything done, try the following process:

  • Write it all down. Put everything on one list. Determine which tasks are easy and which are more difficult.
  • Do some easy things. Spend 15 minutes doing the easy tasks. Focus on speed: make the quick phone calls, shoot off the brief emails. Cross as many tasks off the list as you can.
  • Turn to a bigger task. Turn off your phone, close all the open windows on your computer, and focus on one of the more challenging tasks. Do this for 35 minutes without distraction.
  • Take a break. After 35 minutes, take a 10-minute break. Then return to step two.
We found this tip in Guide to Managing Stress, and encourage you to try it out

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